Monday, June 16, 2008

Viral Social Marketing with House Party

The next time you want to promote an event using Social Marketing, you may want to consider House Party.

Depending on your budget (which will have to be sizable given the cost of their services), you can potential reach MILLIONS of customers the next time you are launching a new product or looking to build brand awareness.

Read the full article for more info...
clipped from www.lipsticking.com

House Party Combines Social Events with Social Media

Houseparty_logoA House Party™ is a viral marketing platform that develops and
launches a thousand parties on one day,
in homes nationwide, with an
exclusive brand experience at the center of the action. These specially
designed parties take place across the country in the homes of
carefully selected consumer Hosts who can invite their friends, family,
neighbors, classmates , co-workers, whoever they wish, into their homes to
experience these uniquely fun parties and the products they feature.

What a really cool business model House Party has developed. They
integrate actual social events that happen in the real world with
social media in the online world. A pretty progressive approach, don't
you think? Also it appears that most of their hosts are women. Who
better to plan events such as these and then follow through by
uploading videos, photos and blog entries online to share their
experiences.

No comments: