Event Management - Event Marketing

One crucial element of event management is the event marketing. One way to keep things fresh and insure a positive outcome from your events is to attend event marketing conferences.

Here are five reasons from zvents.com why you should attend event marketing conferences:

1. Stay informed on the latest and greatest - Learn from your peers and the top leaders in the event marketing industry.

2. Make sure to network - Build your inside connections while attending conference seminars, mixers, and parties (sure, you’ll learn some interesting stuff while sitting in
those sessions, but personally engaging in conversation with conference attendees is a huge benefit).

3. Pitch speaking opportunities - Your
business can gain excellent visibility as a guest speaker so encourage your executives to
get on the speaker list.

4. Get noticed in the Expo Hall - Exhibit your products and evangelize what you do!

5. Drum up new business & maintain client relationships

event management, event marketing, event planning

Using Podcasts for Event Planning

One of the latest technological trends involves incorporating podcasts into corporate events of all sorts.  There are a variety of benefits to using podcasts for your events, many of which are enumerated in this informative article from bizbash.com.

If you're involved in event planning, be sure to read the article to stay on top of the latest trends in corporate events.

Events professionals have just recently caught on to the power of podcasts. They are deploying these messages via the Web in the hopes of creating stronger, more profitable connections by both marketing their events and distributing event content to a wider audience.

Technophiles coined the word podcast in 2004 as Apple's iPod portable device surged in popularity. (Analysts predict that by the end of this year, Apple will have shipped some 85 million iPods since they were introduced in 2001.) But the term is something of a misnomer. Almost all podcasts can be downloaded and played on any device that supports the nearly ubiquitous formats such as MP3 (audio) or MPEG (video).

Can I just convert the conference audio I record now?

You can, but it may not get you very far. Few podcast listeners will endure recordings of 50-minute keynote sessions or long sales pitches. Content should be sliced and diced for this new, portable medium. Focus on shorter formats and one-on-one interviews.

event planning, event management