One of the latest technological trends involves incorporating podcasts into corporate events of all sorts. There are a variety of benefits to using podcasts for your events, many of which are enumerated in this informative article from bizbash.com.
If you're involved in
event planning, be sure to read the article to stay on top of the latest trends in corporate events.
Events professionals have just recently caught on to the power of
podcasts. They are deploying these messages via the Web in the hopes of
creating stronger, more profitable connections by both marketing their
events and distributing event content to a wider audience.
Technophiles coined the word podcast in 2004 as
Apple's
iPod
portable device surged in popularity. (Analysts predict that by the end
of this year, Apple will have shipped some 85 million iPods since they
were introduced in 2001.) But the term is something of a misnomer.
Almost all podcasts can be downloaded and played on any device that
supports the nearly ubiquitous formats such as MP3 (audio) or MPEG
(video).
Can I just convert the conference audio I record now?
You can, but it may not get you very far. Few podcast listeners will
endure recordings of 50-minute keynote sessions or long sales pitches.
Content should be sliced and diced for this new, portable medium. Focus
on shorter formats and one-on-one interviews.
event planning, event management